For Sales‒led B2B companies:

From Ad Spend to profitable Inbound Pipeline.

We build Full-Funnel Paid Ads Engines that generate lasting demand, build trust, and reliably drive qualified meetings with positive ROI.

"Evertouch helped us generate over 300 qualified demos in under 12 months and scale our revenue profitably."

Kiki Wöhl

Co‒Founder @ DECAID Academy GmbH

Pains we solve

Ready to scale – but lacking clarity and systems?

We help B2B founders and marketing leaders build Paid Ads as a system from day one – for predictable pipeline generation, not expensive trial & error.

Revenue targets need to be hit – and outbound alone is no longer enough

There is no clear plan for turning Paid Ads into a profitable growth channel

Ads are running, but they don’t drive enough pipeline or CPL/CAC is too high

FRAMEWORK

Our Demand OS for Full‒Funnel Paid Growth

Paid ads in B2B don’t work by chance. With our Demand OS, we build engines that turn ads into a predictable growth channel.

Module 1

1. ICP/Offer Clarity

Strategy & Messaging

We dive deep into your solution, target audience, and their challenges to understand them as well as you do. With these insights, we develop an unbeatable value proposition that informs your entire funnel.

Bring marketing and sales together for alignment from day one
Develop a clear Offer/ICP doc – the systems' foundation
Derive messaging and narrative for ads and landing pages

Module 2

Demand Activation

Paid Social

We efficiently activate demand through thought leadership content, performance creatives, or high-value lead magnets (e.g. live webinars) that address the pains and desired outcomes of your ICP.

Capture attention and generate first demand from relevant accounts
Communicate problems, context, and desired outcomes
Kick off the buyer journey at different stages of problem awareness

Channels:

Module 3

Demand Nurturing

Paid Social

We systematically build trust and further develop demand with retargeting ads that create decision-relevant touchpoints at scale.

Increase trust (e.g., through case studies, testimonials, product education)
Address objections upfront and boost urgency
Stay top-of-mind and turn attention into buying intent at the right moment

Channels:

Module 4

Demand Capture

Paid Social + Paid Search

We strategically capture existing demand with CTA-focused retargeting and high-intent search ads – driving demos your sales team can trust and sign-ups that convert.

Turn purchase-ready accounts into qualified demos and sign-ups
Combine retargeting and Google Ads to capture active demand at scale
Hand over Engaged Accounts to Sales for warm outreach

Channels:

Module 5

ROI Optimization

Attribution & RevOps

We measure the impact of paid ads on pipeline and revenue. Instead of focusing solely on leads, we look at the entire journey – from ads to pipeline.

Implement our tracking and attribution framework
Make Ad-Influenced Pipeline™ visible
Refine targeting, and optimize messaging

Tools:

The Outcomes:

A validated full-funnel paid ads system

Qualified demos and measurable pipeline

Paid ads become a predictable growth channel

Shorter sales cycles and higher close rates

Transparency on impact to revenue & pipeline

We show you how:

Expertise

The End‒to‒End Paid Ads extension for your team

We take care of strategy, execution, and optimization so your ad budget turns into measurable pipeline.

Ad Strategy

A full-funnel strategy that drives meetings and sign-ups from your ICP.

Paid Ads

Google, LinkedIn & Meta Ads that generate demand and pipeline.

AD CREATIVES

Ad creatives that stand out from the crowd and resonate with your target audience.

Ad Attribution

Precise tracking that brings clarity – from first impression to closed-won.

REVOPS

Marketing & Sales alignment – so demand turns into measurable revenue.

LPO

Landing page optimization that turns clicks into warm meetings and sign-ups.

Cases & Reviews

Measurable Pipeline. No Vanity Metrics.

Our partners measure success by pipeline, deals, and growth – not by clicks.

B2B SAAS

Tripled pipeline within 60 days
From 0 to 40+ Sign-ups per month within 4 weeks
Below Target CPL

Lukas Häufglöckner

Head of Growth @ GrowX Group GmbH

“David has been our go-to person for Paid Growth for over two years now. What sets him apart: instead of thinking purely in clicks or leads, he looks at the big picture and acts as if it were his own business. Whether it’s strategic funnel design, scalable lead generation, or clear attribution, David delivers. Reliable, performance-driven, and always with a sharp focus on ROI and revenue.

In the last project alone, we built over €500K in qualified pipeline in about 8 weeks and converted €230K of that into closed deals, with a very strong ROAS.”

B2B MARTECH

Ad Budget quadrupled – within 2 months of taking over the account
Met CPL goal and kept Trial->Won stable while scaling

B2B Sales TeCH

Over €500K in qualified pipeline generated within 30 days
€230K Closed Won within 60 days
ROAS 17+

B2B HR TeCH

From 0 to 20+ inbound demos per month within 30 days
30%+ close rate and profitable revenue growth
Largest SaaS-enabled job training fair in Germany

“Evertouch came in at exactly the right time. Our paid ads setup was still in its early stages, and he helped us quickly and efficiently build structures that actually worked. In less than 12 months, with his support via LinkedIn and Google, we generated more than 300 demo appointments and were able to grow revenue profitably. We especially value his pragmatic approach. Instead of theoretical concepts, he delivered concrete, actionable measures that had real impact. He helped us systematically develop our funnel and clearly communicate our market positioning through ads, always with a strong focus on performance.

Today, we benefit from a scalable foundation that we can continue to run independently in-house.”

Kiki Wöhl

CEO & Co-Founder @ Decaid Academy GmbH

B2B EDTECH

Generated 300+ qualified demos in under 12 months
Scaled revenue profitably
Now ranked among the top 1% of EdTech startups in DACH

“David supported us for 12 months not just as a service provider, but as a true partner on equal footing, always keeping a clear view of the bigger picture. He restructured our Google account and built a retargeting setup via social ads. As a result, we were able to more than double our budget over the course of the collaboration while keeping CPL stable. In addition, our landing page was optimized, which increased the conversion rate by around 60%. What we particularly appreciate is that David doesn’t sugarcoat things. If something isn’t working or structural issues are getting in the way, he addresses it openly, even when it’s not in his own interest. That’s exactly what builds trust.”

Maria Sendler

Product Marketing Manager @ Adspert GmbH

YOUR COMPANY

Ready for your success story?

TEAM

The unconventional B2B Ads Agency

We are Evertouch – a boutique Performance Marketing Agency for early to mid-stage B2B SaaS & Tech brands.

Remote-first with our home base in Amsterdam, we focus on one thing: building predictable, qualified pipeline through paid ads, clarity, and systems. No traditional agency chaos, and no juniors handling your accounts – only specialists, a select number of clients, and our full attention.

David Lux

Managing Director & Head of Paid Social

Aaron Pammer

Head of Paid Search & Youtube Ads

Nadine Lux

Executive Assistant

Partner Network

Top 1% creative and design talent

ROADMAP

Less guesswork. More pipeline.

Analysis, clarity, execution – your roadmap to scalable growth with ads.

1. Clarity Call & Fit Check

We’ll talk about your goals and figure out if (and how) we can help you turn Paid Ads into a profitable growth channel.

2. Personalized 90-Day Roadmap

Based on your situation, we show you what a Paid Ads System would look like for your specific case – including a clear roadmap and next steps

3. Execution – by us or with us

We either build and scale the system for you or support you strategically during execution.

Ready to bring clarity to Paid Ads? Let's have a chat.

FAQ

Who is Evertouch suitable for?

We primarily work with B2B SaaS and Tech companies that want to turn Paid Ads into a growth channel.

Typically, our partners meet the following criteria:

- €1 Mio. ARR or Seed-Series A funding

- Validated product–market fit (clear target audience, existing demand, case studies etc.)

- ACV or CLTV of at least €5,000

- A dedicated person responsible for Sales

- Willingness to invest at least €3,000 per month in Paid Media (Ad budget)

What sets you apart from other agencies?

1) Instead of simply “running ads,” we build a scalable paid ads system for you that generates predictable pipeline – with clear attribution from the first click to the closed deal.

2) We intentionally work with a very small number of clients. That means full focus and no juniors on your account.

3) We take ownership and optimize for business impact not for vanity metrics – meaning: pipeline, deals, and growth.

How quickly will we see results?

Whats your pricing?

What if we already run ads?

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