For B2B SaaS & Tech (from Seed‒Series B):
Predictable Inbound Pipeline – through Clarity and Paid Ads
We build Full-Funnel Demand Engines that predictably turn ad spend on LinkedIn and Google into qualified B2B pipeline.
"Evertouch helped us generate over 300 qualified demos in under 12 months and scale our revenue profitably."
Kiki Wöhl
Co‒Founder @ DECAID Academy GmbH
Pains we solve
Ready to scale – but lacking clarity and systems?
We help B2B founders and marketing leaders build Paid Ads as a system from day one – for predictable pipeline generation, not expensive trial & error.
FRAMEWORK
Our Demand OS for Full‒Funnel Paid Growth
Paid ads in B2B don’t work by chance. With our Demand OS, we build engines that turn ads into a predictable growth channel.
Module 1
1. ICP/Offer Clarity
Strategy & Messaging
We dive deep into your solution, target audience, and their challenges to
understand them as well as you do. With these insights, we develop an unbeatable value proposition that informs your entire funnel.
- Bring marketing and sales together for alignment from day one
- Develop a clear Offer/ICP doc – the systems' foundation
- Derive messaging and narrative for ads and landing pages
Module 2
Demand Activation
Paid Social
We efficiently activate demand through thought leadership content, performance creatives, or high-value lead magnets (e.g. live webinars) that address the pains and desired outcomes of your ICP.
- Capture attention and generate first demand from relevant accounts
- Communicate problems, context, and desired outcomes
- Kick off the buyer journey at different stages of problem awareness
Channels:
Module 3
Demand Nurturing
Paid Social
We systematically build trust and further develop demand with retargeting ads that create decision-relevant touchpoints at scale.
- Increase trust (e.g., through case studies, testimonials, product education)
- Address objections upfront and boost urgency
- Stay top-of-mind and turn attention into buying intent at the right moment
Channels:
Module 4
Demand Capture
Paid Social + Paid Search
We strategically capture existing demand with CTA-focused retargeting and high-intent search ads – driving demos your sales team can trust and sign-ups that convert.
- Turn purchase-ready accounts into qualified demos and sign-ups
- Combine retargeting and Google Ads to capture active demand at scale
- Hand over Engaged Accounts to Sales for warm outreach
Channels:
Module 5
Optimization
Attribution & RevOps
We measure the impact of paid ads on pipeline and revenue. Instead of focusing solely on leads, we look at the entire journey – from ads to pipeline.
- Implement our tracking and attribution framework
- Make Ad-Influenced Pipeline™ visible
- Scale winning ads, refine targeting, and optimize messaging
Tools:
The Outcomes:
Expertise
The End‒to‒End Paid Ads extension for your team
We take care of strategy, execution, and optimization so your ad budget turns into measurable pipeline.
Ad Strategy
A full-funnel strategy that drives meetings and sign-ups from your ICP.
Paid Ads &
Demand Gen
Google, LinkedIn & Meta Ads that generate demand and generate pipeline.
AD CREATIVES
Ad creatives that stand out from the crowd and resonate with your target audience.
Ad Attribution
Precise tracking that brings clarity – from first impression to closed-won.
REVOPS
Marketing & Sales alignment – so demand turns into measurable revenue.
LPO
Landing page optimization that turns clicks into warm meetings and sign-ups.
Cases & Reviews
Measurable Pipeline. No Vanity Metrics.
Our partners measure success by pipeline, deals, and growth – not by clicks.
B2B SAAS
- Tripled pipeline within 60 days
- From 0 to 40+ Sign-ups per month within 4 weeks
- Below Target CPL
Lukas Häufglöckner
Head of Growth @ GrowX Group GmbH
“David has been our go-to person for Paid Growth for over two years now.
What sets him apart: instead of thinking purely in clicks or leads, he looks at the big picture and acts as if it were his own business.
Whether it’s strategic funnel design, scalable lead generation, or clear attribution, David delivers. Reliable, performance-driven, and always with a sharp focus on ROI and revenue.
In the last project alone, we built over €500K in qualified pipeline in about 8 weeks and converted €230K of that into closed deals, with a very strong ROAS.”
B2B MARTECH
- Ad Budget quadrupled – within 2 months of taking over the account
- Met CPL goal and kept Trial->Won stable while scaling
B2B Sales TeCH
- Over €500K in qualified pipeline generated within 30 days
- €230K Closed Won within 60 days
- ROAS 17+
B2B HR TeCH
- From 0 to 20+ inbound demos per month within 30 days
- 30%+ close rate and profitable revenue growth
- Largest SaaS-enabled job training fair in Germany
“Evertouch came in at exactly the right time. Our paid ads setup was still in its early stages, and he helped us quickly and efficiently build structures that actually worked. In less than 12 months, with his support via LinkedIn and Google, we generated more than 300 demo appointments and were able to grow revenue profitably.
We especially value his pragmatic approach. Instead of theoretical concepts, he delivered concrete, actionable measures that had real impact. He helped us systematically develop our funnel and clearly communicate our market positioning through ads, always with a strong focus on performance.
Today, we benefit from a scalable foundation that we can continue to run independently in-house.”
Kiki Wöhl
CEO & Co-Founder @ Decaid Academy GmbH
B2B EDTECH
- Generated 300+ qualified demos in under 12 months
- Scaled revenue profitably
- Now ranked among the top 1% of EdTech startups in DACH
“David supported us for 12 months not just as a service provider, but as a true partner on equal footing, always keeping a clear view of the bigger picture.
He restructured our Google account and built a retargeting setup via social ads. As a result, we were able to more than double our budget over the course of the collaboration while keeping CPL stable. In addition, our landing page was optimized, which increased the conversion rate by around 60%.
What we particularly appreciate is that David doesn’t sugarcoat things. If something isn’t working or structural issues are getting in the way, he addresses it openly, even when it’s not in his own interest. That’s exactly what builds trust.”
Maria Sendler
Product Marketing Manager @ Adspert GmbH
TEAM
The unconventional B2B Ads Agency
We are Evertouch – a Paid Ads and Demand Gen boutique agency for early to mid-stage B2B SaaS & Tech brands.
Remote-first with our home base in Amsterdam, we focus on one thing: building predictable, qualified pipeline through paid ads, clarity, and systems.
No traditional agency chaos, and no juniors handling your accounts – only specialists, a select number of clients, and our full attention.
David Lux
Managing Director & Head of Paid Social
Aaron Pammer
Head of Paid Search & Youtube Ads
Nadine Lux
Executive Assistant
Partner Network
Top 1% creative and design talent
ROADMAP
Less guesswork. More pipeline.
Analysis, clarity, execution – your roadmap to scalable growth with ads.
1. Clarity Call & Fit Check
We’ll talk about your goals and figure out if (and how) we can help you turn Paid Ads into a profitable growth channel.
2. Personalized 90-Day Roadmap
Based on your situation, we show you what a Paid Ads System would look like for your specific case – including a clear roadmap and next steps
3. Execution – by us or with us
We either build and scale the system for you or support you strategically during execution.
FAQ
Who is Evertouch suitable for?
We primarily work with B2B SaaS and Tech companies that want to turn Paid Ads into a growth channel.
Typically, our partners meet the following criteria:
- €1 Mio. ARR or Seed-Series A funding
- Validated product–market fit
(clear target audience, existing demand, case studies and testimonials)
- ACV or CLTV of at least €5,000
- A dedicated person responsible for Sales on the team
- Willingness to invest at least €3,000 per month in Paid Media (Ad budget)
What sets you apart from other agencies?
1) Instead of simply “running ads,” we build a scalable paid ads system for you that generates predictable pipeline – with clear attribution from the first click to the closed deal.
2) We intentionally work with a very small number of clients in a done-for-you model. That means full focus and no juniors on your account.
3) We take real ownership. We don’t optimize for vanity metrics, but for business impact: pipeline, deals, and growth.
How quickly will we see results?
It depends on your starting point — typically, the first qualified demos and sign-ups appear within 30 to 90 days.
Whats your pricing?
Partnerships start with a minimum term of 3 months and range between €3,000 and €10,000+ per month. The final investment depends on scope and ad spend.
Within the partnership, all Paid Growth roles are covered: Funnel Strategy, Creative Strategy, Creative Design, as well as Media Buying (Search & Social) and Landing Page Optimization.
What if we already run ads?
That’s perfectly fine. We work with teams that are just starting with paid ads as well as with teams already investing budgets but who don’t yet have a clear, scalable system behind their ads.
In both cases, our goal is the same: turn paid ads into a predictable growth system.
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